digital marketing in ghana

Social Media Marketing

Managed and optimized an Instagram growth campaign that achieved 15.9K reach, 10.9K views, 230 new followers, and 58 conversions through strategic content marketing, engagement optimization, and audience targeting.

  • Instagram Insights, Adobe Photoshop, Meta Business Suite, Content Scheduling Tools
  • Queen Plaza Hotel
  • January 01, 2026

Instagram Growth & Conversion Campaign

Client Growth Snapshot

Campaign Results

  • 10.9K Views achieved through optimized content strategy
  • 15.9K Reach with significant non-follower discovery
  • 230 New Followers generated organically
  • 1.6K Content Interactions through engagement-focused content
  • 70 Conversations Started from social media activity
  • 58 Conversions/Orders Created directly from campaign performance

Key Performance Highlights

Audience Growth

The campaign successfully increased visibility among new audiences, with over 86% of views coming from non-followers, helping expand brand awareness beyond the existing audience.

Engagement Strategy

Content interactions increased significantly through:

  • Reels optimization
  • High-retention captions
  • Strategic posting schedules
  • Audience-focused creatives
  • Conversion-driven CTAs

Lead Generation

The campaign generated:

  • Increased conversations
  • High response rate
  • Direct customer actions and conversions

Services Provided

  • Social Media Management
  • Content Strategy
  • Instagram Growth Strategy
  • Creative Design
  • Engagement Optimization
  • Conversion Marketing
  • Analytics Monitoring
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